Saw this article from Huffington Post (http://www.huffingtonpost.com/2013/02/06/valentines-day-chocolate_n_2632330.html?ncid=edlinkusaolp00000003). Based on a survey conducted, during Valentine, Americans online consumer conversations centered more on Hershey's with 30 percent of the overall conversation, but not all of it was positive. Many consumers complained about the products' smell and the overly sweet taste of Hershey's chocolate.
On the other hand, consumers expressed the most love for Ferrero Rocher's chocolates, followed closely by Ghirardelli. They liked Ferrero Rocher's gold wrappers and Ghiradelli's sea salt and caramel chocolates, as well as its peppermint flavored treats.
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